HOW WE’RE HELPING CURRYS’ CUSTOMERS ENJOY AMAZING TECH WITH CURRYS FLEXPAY
2024-10-11 14:10:02.0
The strongest partnerships are built on a foundation of trust and shared understanding of business needs. At BNP Paribas Personal Finance UK, we pride ourselves on developing and nurturing longstanding relationships with our partners.
First joining forces in 2010, our partnership with Currys, the UK retailer that helps everyone enjoy amazing technology, has gone from strength to strength combining our expertise with their customer insight to determine what customers really value when using a credit proposition through a retailer.
With shared ambitions we’re delighted to have supported Currys in unveiling Currys flexpay; a refreshed credit product, enabling customers to pay at their pace.
As part of its mission to not just sell electronics, but help customers afford, install, repair and protect amazing technology, Currys flexpay arrives as a credit product that gives customers extra flexibility when purchasing their tech. Customers can choose to pay through fixed monthly payments or via the buy now, pay later feature, and gain exclusive access to a range of low rate and interest free promotional credit offers on selected products.
Taking credit to the next level
Currys flexpay has been built by the retailer and BNP Paribas Personal Finance, working directly with customers to make credit even easier for colleagues to communicate, and for customers to understand.
Recent improvements, made following extensive research with customers and colleagues, have made credit more personalised at Currys, ensuring it shows up when customers need it and making sure customers always know where they stand through a dedicated mobile app. Currys flexpay lands with even more functionality under the hood – more ways to flexpay in store, ability to flexpay on additional hardware categories, a simpler and clearer application journey and better visibility of existing customers’ credit balance across buying journeys.
At the forefront of Currys’ services strategy
Currys flexpay is at the heart of the retailer’s growing services offering, as it prioritises providing customers with a full end-to-end solution, to help them discover, afford, install, protect, repair and recycle amazing technology.
The arrival of Currys flexpay comes at a point where over 20% of eligible spend now goes through credit, which makes Currys’ credit offer the most used credit product at Currys, with spend now exceeding that made on credit cards.
Currys has grown its active credit customer count to over 2.3m, and these customers are the retailer’s happiest, with NPS scores 22% higher than non-credit customers. They are also 20% more likely to purchase complete solutions and linked products, and over twice as likely to return and shop again at Currys within 12 months.
Together we are committed to lending responsibly, and ensuring credit customers have a great experience and come back happy and ready to shop again.
Joshua Fabian-Miller, Consumer Credit Director, Currys plc, said: “We’re committed to helping customers access and enjoy the latest technology, that keeps them connected, healthy, productive and entertained - flexpay is a key part of that mission.
“Currys flexpay makes it even easier for customers to spread the cost of their tech, at the point of need. I’d like to thank the customers and colleagues who helped us shape flexpay, and the teams across Currys and our partner BNP Paribas Personal Finance, who develop our credit product and help our customers pay at their pace.”
Stephen Hunt, CEO at BNP Paribas Personal Finance UK, said:
“Currys flexpay is the result of our strong, long-standing partnership with Currys and our deep understanding of their customers’ needs. Together, we have developed a leading credit solution that offers flexible and affordable payment options, making it easier for Currys customers to purchase amazing technology.
“We are excited to continue to support Currys in transforming the credit experience, delivering more accessible and responsible credit solutions.”